Business Intelligence
ClickSquared uses a collection of business intelligence offerings to solve your marketing challenges including:
>> Data Mining
>> Reporting - Dashboard – Visualization
>> Exploratory and Structural Analysis
In addition, ClickSquared Marketing Business Intelligence System offers graphing capabilities. There’s an old saying that a “picture says a thousand words”, and the click Marketing Intelligence System's interactive and data mining tools help data speak to the marketer, by providing the ability to query and extract data via a user-friendly GUI interface. Since relevant variables are incorporated as part of the Analytical Framework as either Key Performance Indicators or other metadata, the analyst can quickly perform ad-hoc queries online to be used in marketing campaigns.
:: Data Mining:
Solutions include:
- OLAP: to drill through large volumes of summarized data
- Business Rules: to segment and personalize campaigns
- Customer Lookup: links all customer touch points (360 degree view)
- Text Mining: deriving high quality information from parsing input text via patterns and trends
:: Reporting - Dashboard – Visualization:
Solutions include:
- Dashboard/Scorecard: evaluate multiple "what-if" scenarios in real-time
- Executive Summary: overview of health and direction of your business
- Custom Reports: filter results and display charts and graphs
- Map Visualizations: customer and/or prospect metrics displayed geographically
:: Automated Analytics:
Solutions include:
- Anomaly Detection: set thresholds, monitor pattern deviation and flag records.
- Intelligent Alerts: gain real-time insight into business operations to improve results.
- Auto-email: delivers personalized business information via email which shortens “time to action” for fact-based decisions.
- Information seeks you: via notification (e.g. email statistics 48 hours after delivery), performance (when a threshold is reached) or transactional (a specific transaction type occurs).
:: Exploratory and Structural Analysis:
Solutions include:
- Data Cleansing: identifies outliers, missing or poor quality data to ensure data integrity.
- Data Transformation: compiling metadata (derived information in relation to the data).
- Data Appending: enhance a customer's profile with key information (demographic /lifestyle) not available in the raw data.
- Data Exploration: descriptive statistics coupled with a method of interacting with data to uncover patterns and issues for further investigation.
:: Beyond business intelligence: ClickSquared services a variety of analytical services including customer profiling, customer value analysis, campaign pro-forma ROI planning, and ROI Assessment that can be used to help solve your marketing challenges. ClickSquared also offers in-depth analyses ranging from customer behavior and attitudinal trends, to experimental design and predictive modeling.
>> Learn more about analytics.