Industry:

Industry

Cable Industry

Competition for capturing that prized television, broadband and voice customer continues to intensify. With new players, offers and technologies emerging seemingly by the minute, consumers are inundated with choices, making it increasingly hard for MSOs to attract subscribers while retaining and up-selling to existing ones. ClickSquared offers cable providers a sure-footed path to growing RGU's and increasing retention.

Cable Illustration

Customer Lifecycle for Cable


Leading MSOs work with ClickSquared to develop strategies and execute multi-channel relationship marketing programs geared specifically to meeting their business goals. ClickSquareds unique ability of leveraging existing customer data to create timely, relevant, personalized communications based on specific subscriber information, allows cable providers to create hundreds of versions of triggered communications for increased results. Our industry leading marketing programs include:

Cable Table

Atlantic Broadband (ABB) received an honorable mention at the 2008 CableFaxie Awards in the category of Direct Marketing. The Award site had the following commentary:

Atlantic Broadband's creation of four distinct, highly targeted direct mail streams put it on the leading edge of advanced, database-powered direct mail systems.

>> Click here to learn how Atlantic Broadband has seen a 10x improvement in response rates by using triggered and tailored messages.
Adobe PDF

Cable Clients