View Webinars
2007
:: 4/26/2007 - Chief Marketer Webinar "Acquisition 2.0: Acquiring Customers that Stick"
Speakers: Andy Frawley. CEO, Click Tactics & Doug Newell, CEO/Founder, Calexus
Acquisition programs are no longer just a one part process. Landing the new customer is only half the battle--keeping them is an entirely different proposition and what we're calling Acquisition Version 2.0.
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:: 3/10/2007 - DMA Webinar "Mastering OnBoarding"
Speaker: Vernon Tirey, Click Tactics
Theres a lot of talk of strategies and metrics regarding new customer acquisition. But once customers are on board, what happens to them? With an ever-increasing competitive landscape filled with lower costs, underpricing, and outrageous incentives, customers are constantly looking for the next best deal, resulting in omnipresent customer loyalty decline.
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2006
:: 11/2006 - "ROI of Relevance"
Want to improve your results and return on investment? Forget all those fancy buzzwords you've heard, and focus on one thing: Relevance.
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:: 6/2006 - "Results Not Rocket Science: Multichannel Marketing and Trigger Programs "
Whether it’s customers adding their names to do-not-call lists, opting out of e-mail communications or throwing direct mail in the trash, marketers must ensure their messages are timely, relevant and received. Sounds like rocket science, doesn’t it? But it’s not. Tools are available now to send timely and relevant messages triggered by a customer action or event.
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:: 1/2006 - "Improving Relevance: The Art & Science of Experimental Marketing Design"
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