Thoughts
:: November, 2008: Interactive Relationship Marketing
Interactive relationship marketing (IRM) represents a converged discipline that blends timeliness and the new power of Web 2.0, granular personalization, and analytical marketing models with the principles of traditional database marketing.
:: October, 2007: Tuning Into the Customer
How Versioning Avoids the Broken-Record Syndrome: Back when people listened to vinyl LPs and 45s, the records would scratch and skip on playback. The result was a lyric or musical segment that played over and over. Hence the phrase to describe a person that says the same thing over and over. "He sounds," the saying goes, "like a broken record."
:: Febuary, 2007: Connected Customer Marketing
Scottsdale, Arizona: As marketing undergoes a power shift from marketers to customers, increased attention is being given to word-of-mouth (WOM), viral marketing and the impact of social connections. The basis of Connected Customer Marketing (CCM) is to support WOM and create messages and occasions that enable easy and natural communication from one person to another.
