Latest Updates
:: 2009
:: 01/06/2009: Townsend Tapped as CEO for ClickSquared as Funding Round Closes on Heels of 2008 Success
Company Reports 20% Pro Forma Growth in 2008 and Closes $11Million Funding Round
ClickSquared, Inc., a leading interactive relationship marketing firm, today announced that long–time company COO Wayne Townsend has been promoted to CEO effective January 1, 2009, replacing Andrew Frawley. Townsend has been with the company for five years, and brings more than fifteen years of experience in CRM, direct marketing and analytics. The company also announced the closing of an $11 million Series B round of financing, led by JMI Equity, ABS Venture, and Flybridge.
>> Full release
:: 2008
:: 12/09/08: Sovereign Bank Leverages ClickSquared’s clickSURVEY to Obtain Real-Time Customer Satisfaction Data
Part of a Comprehensive Suite of Web 2.0 Offerings to Help Marketers Capitalize on User-Generated Content and Social Networking Features
ClickSquared, a leading interactive relationship marketing firm, today announced solutions for marketers looking to extend their marketing programs with Web 2.0 functionality. Its suite of technology solutions includes different modules that provide marketers with the ability to capture data and create tailored relationship marketing communications by using online methods.
>> Full release
:: 11/11/08: The Kahala Hotel & Resort Taps Hospitality Experts at ClickSquared for Interactive Relationship Marketing Initiatives
Five-Star Hawaiian Resort Builds Strategic Communication Program to Deliver Exceptional Customer-centric Offerings and Services
Adding to its market-leading travel and hospitality practice and strong Hawaiian presence, the Kahala Hotel & Resort selected ClickSquared to help build its interactive relationship marketing communications program. The program, which begins immediately, will enable The Kahala to leverage advanced database marketing and email communications strategies to better respond to guest preferences by delivering personalized interactive communications.
>> Full release
:: 10/07/08: ClickSquared Delivers Model Linking Engagement to Equity
with New Cliquity Marketing Approach
Cliquity Provides an Innovative, Practical Approach to Help Marketers Measure, Monitor and Maximize Marketing Success
ClickSquared announces the availability of Cliquity. This innovative marketing approach enables marketers to understand how each interaction between their brand and their customers produces value. It then leverages those insights to ensure investment-appropriate marketing treatments reach the right customers through the right channels.
>> Full release
:: 9/25/08: ClickSquared Acquires UK-Based Rocket Science, Expanding Footprint into Europe
Interactive Relationship Marketing Firm Sets Its Sights on Growth Opportunities Internationally
ClickSquared announced it has acquired Rocket Science, a leading UK marketing services and technology solutions provider. The acquisition will enable ClickSquared to quickly penetrate the UK and European markets using strong, local sales, client service and delivery infrastructures already successfully established by Rocket Science. ClickSquared Europe will operate from Rocket Science’s existing UK offices in Leeds and Middlesbrough.
>> Full release
:: 9/03/08: Outrigger Enterprises Group Selects ClickSquared for Interactive Relationship Marketing Solutions
Hawaii based Operator Will Leverage New Strategic Marketing Initiatives
that Cater to Individual Guest and Partner Needs
>> Full release
:: 7/28/08: ClickSquared Sponsors Martha Rogers, Ph.D. to Present Keynote at Hawaii Tourism Conference
Luncheon featured speaker on the topic "Conquering the Crisis of Short-Termism in the Age of Connected Customers and Networked Employees" at the 5th Annual Hawaii Tourism Conference 2008
>> Full release
:: 7/15/08: Former Epsilon Executive Dana Hayman Joins ClickSquared as Senior Vice President, Strategy and Analysis
ClickSquared, Inc., announced the appointment of former Epsilon executive Dana Hayman to senior vice president, strategy and analysis. In this position, Hayman will work directly with ClickSquared’s clients and account teams and will lead the strategic consulting and analytics services ClickSquared offers to its clients in the banking and financial services, cable and telecommunications, consumer packaged goods, retail, and travel and hospitality industries.
>> Full release
:: 6/24/08: Former Unica & Epsilon Executive Richard Hale Joins ClickSquared to Direct Key Growth Markets Including CPG, Retail and Consumer eServices
Continuing to add depth to its areas of strong vertical market expertise, leading interactive relationship marketing firm ClickSquared, Inc., today announced the appointment of former Unica executive Richard Hale to general manager. In this position, Hale will work directly with several of ClickSquared’s high growth vertical market teams to define and expand marketing service offerings for clients.
>> Full release
:: 5/27/08: ClickSquared Expands Travel and Hospitality Group by Adding Woolley as VP of Client Services, Melton as Account Director
Industry Veterans Bolster Customer Relationship Expertise in Firm’s Travel Marketing Segment
ClickSquared announced two executive appointments, further deepening the company’s expertise in the travel and hospitality industry. Cabot Woolley has been named vice president of client services and Lindsey Melton has been appointed account director.
>> Full release
:: 5/20/08: ClickSquared Launches Highly-Targeted, Automated e-Mail Marketing Program for MOBIVOX
Relationship Marketing Firm Provides Comprehensive eServices Solutions to Build Customer Loyalty in Global Telecom Space.
ClickSquared has been selected by international calling services provider MOBIVOX to provide high-impact, triggered-based e-mail customer relations communications solutions tailored to subscribers individual needs and preferences.
>> Full release
:: 4/08/08: ClickSquared makes announcements at TravelCom
Leading Interactive Relationship Marketing Services Company announces New Customer, Loews, as Event Sponsor
ClickSquared unveiled their brand name and announced new customer, Loews Hotel, , to the travel and hospitality industry at TravelCom.
>> Full release
:: 4/02/08: ClickSquared Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner
ClickSquared Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology
ClickSquared announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies.
>> Full release
:: 4/01/08: Click Tactics and Intrasight Become ClickSquared
New Solutions Poised to Take Interactive Relationship Marketing to the Next Power
On the heels of their merger last September, Click Tactics, Inc. and Intrasight, two leading relationship marketing services firms, today introduced their new combined brand name, ClickSquared. The name change is designed to better reflect the companys capabilities and mission to take interactive relationship marketing to the next power.
>> Full release
:: 1/7/08: Click Tactics Launches Highly-Personalized Direct Marketing Program for Cable One
Marketing Services Firm Continues to Expand Presence in Telco/Cable Market
Click Tactics, Inc. announced today it has begun working with top-ten cable service provider Cable One to develop high-impact, direct-response campaigns tailored to subscribers individual needs.
>> Full release
