In the News
:: 11/2008
The Kahala taps ClickSquared for database, e-mail marketing
DM News, Lauren Bell
>> Read this article from DM News
:: 10/2008
ClickSquared and Outrigger were included in Hotels Magazine article on relevant marketing.
Hotels, Derek Gale
>> Read this article from Hotels Magazine
:: 9/2008
Clicksquared's Michael Thompson was featured in Mobile email marketing article in DM News.
Hotels, Michael Thompson
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:: 8/2008
"You enable email for millions. Isn't it time email started enabling you?"
CTAM, Stephen K. Morse
>> Read this article from CTAMiQ
:: 6/2008
"Behavioral marketing can be intimidating to marketers not sure of where to begin. Here are nine steps for getting started."
BtoB Online, Karen J. Bannan
>> Read this article from BtoB Online
:: 3/2008
"Sovereign Bank Hopes Customers Get Stuck on Online Bill Pay"
Bank Systems & Technology, Judy Ward
>> Read this article from Bank Systems & Technology
:: 1/2008
"Turning the Ship Around"
DM News, Pamela Oldham and Jeff Walters
>> Read this article from DM News
:: 11/26/07
"Will the Real Customer Please Stand Up?"
1to1 Magazine, Jeremy Nedelka
>> Read this article from 1to1 Magazine
:: 7/07/2007
"Timing Is Everything: Identifying Event Triggers In Your Database"
Target Marketing, Andy Frawley
>> Read this article from Target Marketing
:: 5/10/2007
"Click Tactics Launches New Mover Program"
DM News, Melissa Campanelli
>> Read this article from DM News
:: 4/23/2007
"Speak To The Person, Not The Persona"
DM News, Andy Frawley
>> Read this article from DM News
:: 4/19/2006
"Customer Loyalty Begins at Day One"
DM News, Andy Frawley
How can companies do better at creating customers for life when theyre struggling to hold on to them after the first three to six months? Therein lies part of the answer.
>> Read this article from DM News
:: 3/31/2006
"OnBoarding Redefines Customer Acquisition Best Practices"
1to1 Magazine, John Gaffney
"All relationships are formed at the beginning," Milan Kundera wrote in his novel The Book of Laughter and Forgetting. Kundera was talking about personal relationships. A new customer strategy called on-boarding is bringing his observation into the business world.
>> Read this article from 1to1 Magazine
